Canada Goose company is known not only in Canada, but in many countries around the globe. It is not an easy task to make and sell clothing produced in America because of strong foreign competition, but Canada Goose company does it successfully for many years.
According to statista.com data now Canada Goose’s revenue is growing rapidly, wholesale revenue grew from 288 mil. CAD in 2017 to 336 in 2018 and direct sales increased from 115 million Canadian dollars to 225.
Why people are lining up to buy those fancy jackets, parkas and other products? We’ll try to answer this question.
Company’s history started in 1950s, when an entrepreneur Sam Tick immigrates to Canada. He created Metro Sportswear Ltd. in Toronto, which specializes in woolen vests, raincoats and snowmobile suits. After 20 years his son establishes the label Snow Goose, which later becomes Canada Goose. They wanted to make jackets for coldest places on earth. After that Reiss family continue company’s development.
Over the last 21 years, Canada Goose has grown from one small factory in Toronto to seven facilities across Canada with products shipped to 38 countries around the world.
In 2018 they opened 7th factory in Winnipeg which created more that 700 new jobs, for over 55 years all production facilities were located in Canada.
Huge European and American brands moved their production to China and other countries long time ago, but Canada Goose proudly makes everything in Canada. It is not an easy decision, minimum wage in Ontario is $14/hour, for such high labor demanding production those are major expenses. Of course if would be much cheaper to open factories elsewhere, this would reduce prime cost and make products more competitive, but the company believes that “Made In Canada” on mark on any product wins against the opportunity of cost reduction.
Canada Goose is not cheap, their parkas cost $900 and more, but this doesn’t scare customers. Canadian winter is long and tough, in some places temperature drops to -30 and below, you need to be sure you well protected against such hard conditions. The thing about winter jackets is that people usually wear one for a long time, 3-5 years is a minimum, often people wear one jacket for 10 and more years, so when you choosing one, you might as well spend good money on it, winter jacket is an expensive product.
Sure you can get a nice looking jacket for $100 or even cheaper during the sale, this jacket might be quite warm and of a decent quality, but here we come to another reason why people would pay 10 times that for Canada Goose brand. Brand is the answer.
In a grocery store you see a lineup to Canadians apples and vegetables, close to it you can see much cheaper apples from The U.S. or Mexico, but people still go for “Made In Canada”. Canadian products are popular not only among Canadians, but among new immigrants as well.
When it comes to food this behavior can be explained easily, if something grows close, probably it is fresh and “natural”, so what’s up with the jacket? Germans make cars, Russians make vodka, French and Italians make wine, Ukraine makes grain and Americans make iPhones in China 🙂
Canada has a problem when it comes to international fame and stereotypes. Canada is just not very well knows in the world. Many people in different countries know nothing about Canada and they don’t read much about Canada in news. I know that because in MapleDude.Ca i am having hard time to find new content about Canada and its culture. With that in mind people know one thing about Canada for sure – it is cold out there! So Canadians must have a good winter clothing, there you go.
When people hear about winter jackets made in Canada they want to buy one, because Canadians must know what they are doing.
Another thing about Canada Goose is that those jackets are just cool to some people only because they are expensive. They are expensive in Canada, you can guess how much they cost in Europe and Asia with additional delivery costs (although Asians with their weather don’t really need warm parkas).
Why Canada Goose Jackets are so expensive? Reducing its price might have a negative effect on sales because demand for fancy and luxury goods is inelastic.
You can see that those jackets are very popular in Korean, Chinese and Arabic Canadian communities, you see a lot of people wearing them. Sometimes it is even funny because you know that some of those people are not very rich, yet they willing to spend a lot of money on it. Partly this is because of the feeling of belonging, they are in Canada now, they want to be Canadians and buying Canadian is a good way to show it.
Surly if company decided to move production to an Asian country those new Canadian immigrants wouldn’t be that interested in buying.
One more thing which makes Canada Goose popular is its quality.
Canada Goose products are good, it is hard to say if it worth the price, but by watching one of many videos from their production facility you can see how Canadians making those jackets and be sure that quality is high.
Canada Goose is not alone, there are other Canadian products, companies and brands, for example: A&W, Tim Hortons, Second Cup, Minute Maid juices, Cascade, Liberté yogurt. Competition is tough because no country in G7 trades like Canada, but Canadians managed to save some production and industries at home, some of which are not only surviving, they are growing. Canada Goose is a great example of such company with proud “Made in Canada” mark.
When Australian Primitive Technology Guy doesn’t actually live like that (he moves to a wild life only when he make videos), the Canadian Caveman Bill is no joke, he does live in an actual cave for the past 20+ years.
Bill lives near Dawson City, a very small Canadian place located in Yukon. He tells his story:
When I first got to Dawson City, I was looking at a bunch of different options,” said Bill. “Tent City was going at the time. Around 300 to 500 transient workers set up a camp down by the ferry land. But it was a bit too much a zoo for me. My friend Kevin suggested that there were some caves across here. So I came over, checked them out. And once the river broke, I threw in my canoe and paddled over and moved on in.
Canadian Caveman Bill
Bill is a simple guy who doesn’t promote his “cave dwelling lifestyle” and he doesn’t reject modern society, he just lives in a cave and enjoys peaceful nature. He has almost everything he needs for such life, he makes furniture from wood and he is well known in the town. Bill visit his friends in the town often, sometimes he buys stuff there which he can’t get in nature or make himself. His furnished cave brings more tourists to the city.
Also, he is well educated, Bill Donaldson graduated from Ontario College of Art & Design in Toronto (Info from his Facebook page).
Rocky Mountains is a beautiful place located in Alberta province. One of the best places there (and even in all Canada) to visit is Banff National Park. Established in 1885 this 6,641 square kilometers attract more than 3.5 million visitors every year. Moraine Lake and the Valley of the Ten Peaks is one of the most fascinating places to see, where deep fresh water comes to colossal mountains with wild forest on a side. These days Banff National Park is fully developed, there are many high quality hotels and cozy places where you can stay and enjoy the nature.
Here are some interesting facts about Niagara Falls:
The Falls are NOT in Africa or South America;
It’s located between Canada and United States right on the border;
Niagara Falls are NOT one waterfall, there are three of them;
Niagara Falls are NOT the biggest or largest in the world, Inga Falls in the Democratic Republic of the Congo are bigger, by height Niagara Falls is far from the tallest in the word, the tallest are Angel Falls in Venezuela (979 m.);
Its total height is 167 ft (51 m);
Average flow rate: 85,000 cu ft/s (2,400 m3/s);
There are two big international bridges between USA and Canada across the Welland Canal. One of them is called “the Rainbow Bridge”;
The power plants at Niagara Falls have the capacity to output is close to 4.9 million kilowatts, this natural phenomena is a great source of power and electricity;
There is a thing called “Over the falls”. It is when somebody does something above the falls, which is very dangerous;
MapleDude.Ca is just one of many which produced an original drawing featuring the Falls. They inspired many painters and creators;
There are two big casinos on the Canadian side of Niagara Fall which attract many players from US, Canada and other countries;
There were more than 29 millions tourists in 2009 who came to see this great place. The Falls are attracting a lot of visitors from all around the world;
The Falls partially freeze over in the winter;
The word “Niagara” is derived from the Iroquois Indian word “Onguiaahra” meaning “the strait”;
The first person to go over the Falls in a barrel and survive was a 63 year old female schoolteacher;
You don’t usually think of Canada as a country of great long and beautiful beaches, but the fact is that Canada actually has the largest coastline in the world with a total coastline length of 202,080 kilometers. (Source)
On top of that there is a huge shores near Great Lakes and rivers.
The second country with the largest coastlines in the world is Indonesia, and the 3rd place takes Russia, with a total coastline length of 37, 653 km.
For a place without a sun and sand reputation Canada has some nice places near water to spend your weekends or vacation during short summer.
Speaking of quality of those beaches, Canada has total of 32 so called “Blue Flag beaches“. Those are places which meet high standards of Foundation for Environmental Education (FEE). Mexico for example has only 21 of such flags.
It is hard to say what is the best beach in Canada, but good reputation have: Long Beach in Vancouver Island (British Columbia), Tribune Bay in Hornby Island (British Columbia), Devonshire Beach (Alberta), Grand Beach (Manitoba) and Wasaga Beach in Ontario province.
This is original image and article by MapleDude.Ca.
According to this law sale of sex is legal, but things like “communicating for the sale of sexual services” and other aspects of this process, such as interactions between prostitutes, johns, and pimps, are still banned. (Source)
This follows so called “Nordic model”, first adopted by Sweden in 1999.
This is original image and article by MapleDude.Ca.