“No Name” is a Canadian food brand under Loblaw umbrella. It is well known in Canada, and it is one of those things which can be found only in Canadian stores (No Frills, Real Canadian Superstore, Your Independent Grocer, Super-Valu, Maxi, Atlantic Superstore, Shoppers Drug Mart and others). Proudly Canadian “No Name” became an internet meme because of its simplistic design and affordable low price.
Those are products that get straight to the point as BuzzFeed called them. For example there is a No Name wine, which doesn’t even says “wine” on its bottle, just “White Blank”. They have an “apple beverage”, which doesn’t try to pretend it is a high quality juice. They are not trying to increase brand value by writing lies on a package as other companies do, their only selling point is the price.
All Canadian products required by law to write everything in two official Canadian languages (English and French), but because of No Name’s minimalist design, it is also a thing. You can learn basic french in Canadian provinces with less than 5% of French speaking population by walking around stores and checking big No Name labels.
The brand was launched on March 21, 1978 by Loblaw company with 16 generic products. This company has a very strong positions on Canadian retail market and they cover all groups of buyers, from rich and middle class to less financially fortunate individuals. To compete with Walmart’s cheap goods Lablaw developed a strategy which concentrates only on low prices. They don’t invest in branding and packaging much, it is all the same for all products with yellow label.
Of course No Name’s products have not the best quality, but food is food. Many people who want to save on their groceries need simple things like bread, milk and other stuff, there are many people who don’t want to overpay for fancy products and No Name fits their needs. Whet it comes to products which are very hard to fake, for example beans or peanuts, even middle class sometimes choose this brand.
The font they use called “Helvetica”, it was created by a Swiss designer (Helvetia is an old Latin name of Switzerland when it was a Roman province). This is not very popular font, but No Name uses it anyway.
also they never use capital letters…
Now they have more than 2900 different products and famous not only in Canada, but in the U.S. and other countries.
When a business or an individual in Canada thinking of establishing a new website sometimes it is unclear that a .CA domain is the right choice, maybe it is better to go with more common .COM?
Today MapleDude.Ca will explain benefits of .CA domains for Canadians and why you might consider to use it.
Show that you are a Canadian
The main advantage of a .CA domain name is that it clearly shows that the owner of a website located in Canada.
It is possible to register this domain if you are not a Canadian citizen, for example for temporary residents, but most of the Canadian domains belong to Canadians.
If your blog or a website is about Canada, it is nice to show everybody this by using a .CA domain, it would give you more trust. Wouldn’t it be suspicious if you went on a local Canadian website which has a domain of an unknown country? For a local business and media using .CA zone is particularity important.
Imagine a firm which provides immigration help in Canada, what would be your impression of such firm if they couldn’t even get a .CA domain? Maybe there are not physically in Canada? Why wouldn’t they create a .CA domain if they sell Canadian immigration services? This is just one example of how Canadian domain can give you more trust.
Think about this, somebody writes an article about something Canadian, what if it is someone not from Canada and he is actually making everything up? How would you know that someone wrote an article about Canada not only to get clicks and ads revenue, but because he cares and knows about a particular Canadian topic?
.CA domain at least can tell you that the website’s owner is located in Canada, this is a good start for the first impression.
I realize that not all internet users are educated, many people wouldn’t see a big difference between .COM and .CA, they might not even notice website’s URL, but more people every year learn about how internet works, so the trust in .CA will only grow with time.
SEO benefits of a .CA domain
Now let’s talk about SEO (search engine optimization).
As you might know Google search engine has local and international search results. For example if someone searches “good restaurant near me” this is definitely a local request, so google would prefer to show something Canadian, if the person who searched for it is in Canada.
With Canadian domain you will stay stronger in local search results and with queries about Canada.
.CA domain does not automatically guarantee you more Canadian traffic right away, creating your website with a .CA domain doesn’t mean that you will get a million Canadian visitors the next day, but in a long run your growing website will benefit more and more by wining .COM websites in local Canadian competitive searches.
Protected by Canada
.CA domains are managed by Canadian Internet Registration Authority (cira.ca), they operate under Canadian legal framework. If something bad happens with your .NET or .COM domain, there are ways to fix it, but those mostly are international domains managed by an organization in The United States (verisign.com).
Canadians domains are protected by the Canadians law.
For example with a Canadian domain you don’t have to pay for WHOIS service, which protects your privacy. Canadian domains have this feature for free from the beginning.
Get any name you want
There are millions and millions .COM domains. When you came us with a great name for your website or brand, a big chance is that this name is already captured in .COM zone. You would have to buy it out from somebody, which can be a challenging and expensive task, or you would need to add some unattractive things to your name.
There are only 2.5 million .CA domains (2016) compared with 250+ million .COM websites (2013, techcrunch.com)
It is much more likely to find a great short free domain name in Canadian zone that in the .COM.
Even for pages which are not about Canada it can be beneficial to have your website on a .CA domain. Imagine that a person from Europe opens up your article from search results, imagine that there are two identical articles on two websites, one of with is yours on .CA and another one is on .COM (let’s say someone stole your article).
.COM websites are everywhere, .CA looks fresh.
Anybody in the world knows .COM websites because they are present in all countries, but when you see a .CA website in search results, this tells a little bit more about the website than another “.COM whatever”. So owing a Canadian domain can be a minor competitive advantage online even for international visitors.
When it is better to go with .COM?
As more your website targeted to international audience, as more beneficial it is to get a .COM or .NET domain name. If you want to sell your product or a service online, and the Canadian location doesn’t matter for most of the people (nobody cares where you and your website is located), you may choose to use a .COM domain name.
This might be the case for an online game, or for an international media in English, which works for all English speaking countries. If you are a Youtuber who wants to make a text blog as well, you can go with .COM if your YouTube blog has nothing to do with Canada.
Although lately more and more people consider to open an additional version of their website with .CA domain to make a redirectto .COM or for some other reasons.
When it comes to international search results .COM often will perform better than .CA, but it is not always the case. Surely old and trusted Canadian website will beat unknown .COM blog even on international searches, but if websites are similar in terms of the age and trust, .COM will most likely be higher in search results on international English queries, therefore it’ll get more traffic. So if your website has nothing to do with Canada, you don’t have to register a .CA domain.
The last reason to create a website with .CA domain name is Canadian patriotism. When you pay $15-20 every year for your domain with .CA it will go to the Canadian economy and to Canadian government one way or another. This creates jobs and it is good for the country. Sure, it is a very small contribution, but it is something.
2.5 million+ domains $20 every year for each is equal to $50,000,000, not that small number as it turns out. If those domains weren’t .CA, all this money would go somewhere else.
There are many “Canadian” YouTube channels with a massive number of views (Super Simple Songs – Kids Songs etc.), but those are YT videos for kids. As you might know everyone on YouTube can freely choose any country in their profile and some people putting Canada there just for fun, or for some other reasons.
Socialblade statistics is not always right, we all know that Drake is from Canada and his YouTube channel has 17m+ subs (he would have 3rd or 4th place), but because he didn’t choose a country in YT profile, services like socialblade don’t put him in a Canadian category.
MapleDude.Ca making this list for 2019 at the beginning of the year, but the most popular youtubers are not very likely to change in 2020, although some positions probably going to swap.
It’s time to look back at 2018 to see what was popular in Google search in Canada last year. Google Trends service provides a lot of statistics for many countries every year, you can trendy search queries and find out about things people were interested in.
MapleDude.Ca prepared a quick summary on the top trends of 2018.
Big news in 2018 were about cannabis and the post strike. As Bitcoin falling down this cryptocurrency became less interesting to people, but games like Fortnite and Fallout 76 were popular when it comes to tech sector. iPhone Xs took 5-th place this category.
Many people wanted to know how old is Prince Harry (He’s 34), and how old is Meghan Markle (37).
This was kind of a surprise in the Royal Wedding.
Some people were curious about how many ends in curling.
In international news the #1 event was the world cup in Russia.
People said goodbye to Anthony Bourdain, Kate Spade, Mac Miller, Avicii and Stephen Hawking in 2018.
People were watching Black Panther, Deadpool 2, A Star is Born, Venom and A Quiet Place in movie theaters. These TV shows were popular among Canadians: Altered Carbon, Roseanne, The Haunting of Hill House, Fugueuse, Lost in Space.
People enjoyed listening to Demi Lovato, Freddie Mercury, Cardi B, 6ix9ine and Travis Scott.
Here are the most popular food recipes of 2018:
And finally these are the most popular questions in 2018:
Why is Canada Post on strike?
Why is 6ix9ine going to jail?
Why is Russia banned from the Winter Olympics 2018?